Integrated Approach to Marketing
The number one question to ask yourself when doing any marketing activity is "Who cares?". If you cannot answer that question, you need to at least answer "Who will care?". Island Virtual will help you find and market to your target. Call now. 808-778-0765
What is integrated marketing?
Integrated marketing is a way to connect all of your marketing activities into one message; via promotions, brand awareness activities, advertising, PR, etc. The integrated approach to marketing ties multiple media to a message or idea.
Why use the integrated approach?
We know there are many ways to reach an audience. The integrated approach ensures your audience is reached effectively. Targeting is key. Why waste money on people who don't care about your product or service? Don't just build a website. Who will find it? How will they know you exist? You have to tell them you exist...by targeting the places your audience searches, reads, listens, or watches. A website by itself can be great if you take measures to ensure it will be found...and by the right audience. Island Virtual will help you find and market to your target. Call now. 808-778-0765
Example
Ever notice how TV commercials typically have websites they are promoting? A Dell commercial will show a web address such as "dell.com/tv" -- not only is Dell able to track its traffic for the TV campaign (notice the /tv at the end of the URL), but it also has a similar message (probably the same message) on the website they are promoting thru TV commercials. Remember, if it cannot be measured, it cannot be managed.
Island Virtual will help you find and market to your target.
Call now. 808-778-0765